It’s hard to actually say the “biggest reason” for failure is any one thing. But after coaching all these years, I do believe there are two huge reasons we have such a high failure rate in MLM. The first is we send our new recruits out to talk to people only knowing what to do but not being clear about how to do it. Another reason our new recruits stumble and never quite get back up, they’re not emotionally in the game. Often they don’t have a clear idea of why they’re starting a business. (I know about the ‘extra money’ thing. But where’s the emotional attachment in that?) And if they’re not clear about how their business is going to change things for them, neither are we. If you follow this outline with every recruit it should make a huge difference to them and you!

If you live in a perfect world these are the questions for your first meeting. (Don’t worry if you don’t live in a perfect world, there’s a solution for you too below.)

Ask your new recruit,

1. “How much money do you want to make in your first three months so this business is real for you?”
2. ‘In the longer run over the next six months to a year what kind of money would you like to make?”
3. “How will that change your every day life?” (This is a huge question!)
   All of these questions start your new recruit’s vision. These questions feed an emotional reason to keep them going when the going isn’t so easy.
4. Store hours – Without good clear working hours your recruit’s business courts chaos. A business won’t survive chaos. If you don’t have a great system to get your new recruit and their friends and family on board with store hours check out our Savvy Sponsoring Store Hours CD
5. Identify how many events and what kind of events your new recruit needs to do in order to accomplish their first set of goals.
6. Out of the number of dates she has available to her for the month, if possible circle more dates than she needs to meet her goals. It seems easier to fill six of eight spaces than six of six! All of us can buy calendars. But knowing how to use them makes them a great tool and not something we either leave behind or forget to open. Need help to make your calendar work?
7. Ask her to identify (right then) at least 3 to 5 people who she thinks will be interested in playing and working with her in a business of their own.
8. Identify the first few people she’s going to speak with about holding an event that she believes will only be hostesses. (Make sure she realizes she could be wrong and to always ask if they have interest in starting their own business. The best way to do this in my coaching opinion is using the “after thought” technique. Only a couple of sentences necessary.
9. It is your job to go over Step 2 with your new recruit for each of her first contacts. That means people who are going to simply be customers and for sure all those people she identified for you in step 7 above. Every minute you spend making sure your new recruit is ‘thoroughly trained” in what they are going to stay (written out, rehearsed and then practiced) will be worth solid gold to both of you.
10. Follow through using the “Five Steps” to make sure she knows exactly what to do with those who say, “Yes, I’m interested.” (I’ll call you next week is not the appropriate response.)? You also need to use the “Five Steps” to set her next follow up with you to go over her success and frustrations.

And If you Don’t Live In A Perfect World

Ok, so you don’t live in a perfect world. There isn’t enough time in your first meeting to get through this agenda. What then?

The first three questions are essential. Do those! I would also do store hours with every new recruit in your first meeting. Please note I did not say, “Send them home to do store hours.” I said do them with your new recruit.

Even if you can’t get any further than through store hours because you have no time left check out what you have done. You’ve left her with an emotional response to her business and time for her business. Huge.

If you only get through the first four or so, then using the “Five Steps” (if you’re not familiar with our “Five Steps” click on the link) set up a firm follow up appointment and give her homework. Ask her to write out:

• What life would be like if her business was bringing in the kind of money she’d like to make.
• Ask her to describe her day.
• What would her week look like?

This is a good exercise to keep the excitement juices going before you meet the next time. She can also start her list in between appointments.

By the way, she doesn’t need to know how many events she needs to do unless you can start step 2. The events can look really hard unless they know how they are going to make that happen. Your next appointment with her needs to be ASAP. Not too much time in between. We don’t want her saying too much to people until she’s trained.

If you split this process up, make sure that you go back over the first three steps and store hours (five minute review) when you meet the next time. Do this by asking questions about her vision. Ask her to read to you what she wrote. (Make sure you ask her to bring it along).

Then complete the process so she’s got her calendar planned out and a solid idea of what she’s going to say and do.

Keep an eye on her ability to keep moving through the material the first time you meet. If her eyes are rolling back in her head she needs a break. It may only be a few minutes, maybe another appointment. You’ll get more productive time out of someone if you’re meeting early in the day than in the evening after their job.

If you start each and every new recruit this way your new recruit will have a solid business tract to run on. She will also have a great system with which to train her own recruits.

The big payoff, your business is starting its new recruits with a system. A system any person can use. Now how duplicable is that!

Warmly,

Jillian

This entry was posted on Wednesday, April 16th, 2008 at 10:05 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.