Your Business, is NOT About You
In our line of work, having built successful network marketing businesses and now coaching the industry, we get our fair share of people calling to recruit us into their businesses. And, good on ‘em. Before you head for the phone, let me say it’s against our company policy. We wouldn’t expect you to trust us wholly and completely with your downline if we had another agenda, so we don’t. Let me state that clearly and emphatically: we don’t actively build – to protect your interests and those of Savvy.
Now, that said, my ‘good on ‘em’ is about applauding people for asking. You should proudly invite everyone you think could be a good fit for you business, to take a look. That’s your main job when building an MLM business – exposing people to information about your business opportunity and your products and services.
Three people I know called me in the last couple of weeks to recruit me and what struck me was when you make the recruiting process all about YOU and not about the PROSPECT, you are getting in the way of your own business success.
In marketing, we teach people that all good marketing speaks to someone’s problem and then offers a solution. You have dirty rugs, I have a vacuum. You have a headache, I have an anti-inflammatory. You hate your job, I have a business opportunity. You wish you had more disposable income, I have a business you need to take a look at. You wish you had more time freedom, I have a video I’d like you to watch…
When you make that call, it has to be about THEM, not about YOU. Here’s the difference:
Call One:
Hello? Hey Amy, I’m so excited about my business and you’d be the perfect person to help me achieve my goals and get where I want to be with the company – you’ve got to take a look.
Call Two:
Hello? Hey Amy, I don’t know what you’re up to, but I’ve got a seed I want to plant in that wonderful, cultivating mind of yours. Would you give me a call?
Which one would get your attention more quickly? Right. Thought so. Zig Ziglar said it best: we’re all dialed into to WII-FM – What’s In It For Me – 24/7. Appealing to anyone works best when you express it through the filter of what’s important to them, not you. Yes, it’s hard to do. But unless you master this technique and are genuine in your approach, your message has much less chance of getting through and of you have less chance of easily achieving your goals.
You CANNOT make your networking business all about you. The more you genuinely get curious about other people and get interested in their success, the more success you will have. I like to say instead of dog-eat-dog, our business is dog-help-dog. Give this some serious thought and pay attention to how you present your business. Do it in terms that are meaningful to your prospect and you’ll have people much more interested in knowing about what you do.
Bear in mind, that while you’re all wrapped up in what you know and what you want them to know, they’re wrapped up in you and who you are and how you come across. Come across with their best interests at heart and you’ll add a huge success key to your tool kit.
