Forgive my not so warm and fuzzy style today folks…but it still amazes me that there is a question about whether we should lead with the business opportunity or with our product.  Think about this for a minute and the answer is obvious —  YES to both.

You lead with the business when someone approaches you about the business.

You lead with the product when someone approaches you about the product.

This is not tough.  But we make it tough because of fear, hesitancy, shame, intimidation and/or business ignorance that is way too prevalent in our industry.  Here is the deal, it doesn’t matter:

• If you started your business because you fell in love with your product and then decided that you could make the business work for you.   OR

• If you started your business because of the income potential.

You present your product or your business depending upon which fills the need of the person you’re talking to.   It’s about them.

If you’re not comfortable presenting the business opportunity, there is a solution.  Get comfortable.  Do what you have to in order to get comfortable.  Spend some time writing out what a good business opening would look like for you (bullets work, keep it short and simple) .  Practice it ten times.  Then go try it with the next person you meet who has an interest in a house based business.

It makes a lot more sense (and dollars) than working on that next flyer, or doing the filing, or entering your orders.

Don’t ya think?