Yesterday I talked about leading with the appropriate piece of your business to fill the needs of the person you’re talking to:  Product or the opportunity.  I get that many of you think it’s “easier” to lead with the product and then later when they love it, move them into the business.  The problem I see with that, it doesn’t work.  Oh it does sometimes.  I know that.  But if it’s so successful why don’t you have a huge money making downline of product users turned business builders?

Here’s something to think about.  Typically product users are buying out of their household budget.  They come with a consumer mindset and a consumer pocketbook.

Instead, look for people who are really looking for a business, any kind of business.  Don’t limit yourself.  Just because they haven’t thought of being able to make money from their home doesn’t mean they won’t be very interested when they see the facts and figures you present.

These people typically work out of a business expense budget.   The funds are earmarked as a business expense.  They are going to compare (with your help) what the business can do for them vs the amount it costs to get started.  You are head and shoulders above a traditional brick and mortar business by keeping start-up costs low with great financial potential.

A consumer has to take the money out of their household budget.  There are a lot of items that household budget needs to purchase; food, clothing, gasoline and utilities.  You get the picture, there’s a lot of competition for those funds.  Who do you want to present to?  Someone making a business decision or someone trying to determine how to spend their discretionary income?  hmmm?

If you’re presenting your business opportunity to people who are really looking for a business they have funds earmarked to start that business.  Your job is to walk them through the growth stages (what they can expect in the first few months, first year, etc) to determine if they see the value of starting their business.

But the big point here: There isn’t competition for those business start up funds.  They are earmarked to start a business. How many times have you been told, “I can’t afford it right now.”  That is a consumer mindset making decisions between food and a business.

Oh you say, “I can’t find people like that,” people who have money set aside for a business.  Really!  Where are you looking?  How are you marketing yourself?  Are you ready to sponsor and train those people?

Or do you doubt yourself?  Self doubt.  It will stop you in your tracks.

What do you need to do to get over yourself?  That’s not a retorical question.  Take a minute with a pen in hand (or at your computer) and write, and then write a bit more and see what you come up with.  Then take the action.

Persistence and action around small changes will ultimately give you big outcomes.