Feature Article...
No Magic, Just Business
I started this
month's ezine with a note from Bonnie Hersey because I want to
make the point that it isn't magic that makes a network
marketing business work. What makes a business work
(network marketing or any business) are good foundational
business tools. Bonnie calls them "Savvy Sponsoring
simple but direct concepts" and she's absolutely correct.
So many times
people come to me hoping for the "magic words" to
get everyone to say "Yes." But the big truth is
there are no magic words. There are excellent simple tools
that make every working day productive.
But if that's
true, why do so many people seem to struggle in Network
Marketing? Why does network marketing have the less than
stellar reputation it has? I think the reason for that is
we are often our own worst enemy. Here's why.
In everything I
do my underlying goal is to get you to move into strong
entrepreneurial thinking. But I run into a fair amount of
resistance because of the notion that we don't want to be like
Corporate America. Somehow the idea that running your home
business like a real business translated into "being like
Corporate America."
Beware of this.
Be really careful if you're a Corporate America ex-patriot or
if you just repeat the phrase "not like Corporate
America" that you don't throw the baby out with the bath
water. Here's what I mean.
I made my
mind up when I was 23 (a lot of years ago) I didn't ever want
to be a part of Corporate America again. I didn't want
someone else to determine my future or tell me when to work or
when not to work. So I started out on my entrepreneurial path.
But that didn't mean that I jettisoned good solid business
foundations. I just jettisoned the jerks and the nonsense
rules.
Do you see the
difference? All businesses need good foundational business
tools. All businesses. That includes knowing when you're going
to show up for work and when the workday ends. Real brick and
mortar business hours. The difference now; it is your
business, you determine those hours.
You also
determine the hours you spend with your family - away from the
business. None of this constant double tasking with the phone
stuck to your ear. Or being like Pavlov's dog and answering
the phone every time it rings. (Think about that for a minute.
Is the business you're in so life-threatening you need to
respond immediately every time the phone rings? And yes there
are ways to create these boundaries without your team falling
apart. In fact it will make it stronger.)
Now that you
determine your future it means having a clear idea of exactly
what it is you're going to do in the time that makes you
money. Those activities (I call them money making
activities) typically come out of a financial projection each
month. Yes, I know Corporate America has a plan, map, goals
but that's not a good enough reason to jettison them - not if
you want your business to grow.
First you
determine what kind of volume you need to generate in order to
make the money you want to make. And then you determine the
exact activity you need to do in order to make the money. This
may sound difficult but that's only because you don't know the
simple steps that Bonnie now has under her belt. Anyone
can learn to do this and do it without the stress of Corporate
America.
What we don't
have to do that Corporate America typically does, is turn your
working environment into a dog eat dog competitive arena with
our focus on results results results. Do you see the
difference? Keep reading for a clearer idea.
There are ways
to have good strong challenging financial goals and enjoy the
process of each day as we walk through our daily lives. Don't
believe me? Read Bonnie's note again. It all depends where
your focus is. Just because we have a financial goal and the
activity lined out to get to that goal, doesn't mean we need
to make ourselves nuts or put high pressure on ourselves (or
our team) to achieve the financial results.
If this sounds
like the kind of business you'd like to run:
-
Simple sound business foundations for you and your team. You start every recruit using these foundations the day they sign up. (Think about that for a minute. Every person you start begins their business with the right tools to make their business productive, enjoyable and fulfilling from the get-go. In fact they are in money making activity within the first 24 to 48 hours they come into your business. No more burnout. No more pushing them into action or trying to keep them in action. It's just natural!)
-
A friendly calendar that gives you time for you, your family and your business. How would your team like that?
-
Financial goals centered around easy to accomplish money making activity. Do I hear cheers? ;-)
-
All the emphasis on how you're doing the activity rather than your results. The pressure is off and the real magic can take place. Yes this means having fun and learning while doing your business.
STOP here a
moment to reflect on that. If your emphasis is on learning and
having fun with everything you do in your business (or your
life for that matter) what do you think happens to the
results? Do they go up or down? Let's see, you're having fun
and your learning is that a combination for success for
failure? How attractive is that? Would you like to learn how
do to that?
Then I invite
you to experience what Bonnie Hersey experienced and join our
new "All Company Hands On 6 Month Savvy Sponsoring
Coaching Program."
I can promise if
you'll play all out you'll take your results to the bank.
Would you like to know more?
Join me for a free teleclass: No Magic, Just Business
An Introduction to the 6-Month Savvy Sponsoring Strategies Coaching Program >> Click here to register |
Or if you are ready to dive into the 6 month program now click here for more details.
|
